

Instant City is a mobile technological event that drifts into underdeveloped, drab towns via air (balloons) with provisional structures (performance spaces) in tow. The effect is a deliberate overstimulation to produce mass culture, with an embrace of advertising aesthetics. The whole endeavor is intended to eventually move on leaving behind advanced technology hook-ups.This concept was designed in the 1960's; the architect visited Woodstock a few weeks later and reportedly commented "mine looked better". A more contemporary example would be UK rave culture in the 1990's, where techno-fetishist music culture burst into the countryside. Its not surprising the grey, boring, rurally-elected conservative government of the time actually created a badly-written law to try and ban it.
In the noughties, are social software and popular media sharing networks a new Instant City? Hooking up the rural bedroom composer with the clubs of New York and London; delivering an urban design ethic through the presentation of websites, profile images, and advertising images; finding global personal connections through virtual matching algorithms - a virtual urbanisation that addresses the time warp, but without the multi-storey car park.
Of course I've got a bit of an urban bias - I tried village life and I hated it!
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